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Relpro and TSBC joint webinar
Growing Your New Commercial Business Pipeline and Leveraging Targeted Content to Increase Deposit Growth
May 17, 2023
In a competitive banking market, bankers are focused on the importance of attracting and retaining more commercial deposits. Lance Rosenthal, Chief Growth Officer of RelPro, and Glen Senior, Chief Executive Officer of The Small Business Company, discussed how a targeted prospecting and content strategy can help you drive deposit growth for your organization. During this session, Lance and Glen covered:
- Identifying ‘cash-rich’ industries to prospect for deposits
- Connecting with decision-makers efficiently and effectively
- Leveraging technology solutions to streamline business development
- Developing a content strategy to drive qualified business leads
- Strategies for amplifying content across your marketing ecosystem
Supporting documents
Download our One page small business strategy (pdf)
Download our Complete guide to content marketing (pdf)
Why add expert small business content to your website? This slide deck outlines our content strategy for small business banking sites.
Don't forget that the audience sitting behind their screens reading your content are human beings.
Tactics for banks that help make content marketing campaigns successful.
Define Your Brand with Custom Content
Schedule a consultation to discuss your goals and explore your best options for content creation.