Content marketing and engagement to build on-going conversations, SEO traffic, and calls to action to generate qualified leads in your sales channel.
In this webinar Nick Miller from Clarity Advantage and Glen Senior from TSBC discuss the challenges and strategies to provide education, tools, and information to frontline bankers and branches, field sales positions, and call centers so they can have better more informed small business conversations.
We help banks engage small businesses three ways:
Working alongside your marketing or small business team on developing a small business strategy, which ranges from reviewing customer journeys, segmentation and targeting decisions, pain point identification, website redevelopment advice and solving small business needs. At present we’re helping banks move from a product focus to a customer needs led focus.
Creating best practice content (tools, templates, guides, blogs, videos, e-books, infographics, calculators) that helps your small businesses start up and grow, embedded inside your bank site for SEO/lead generation and to generate conversations that generates revenue.
Helping amplify content to ensure it gets used, by helping with website placement, syndicating content into business channels, sending e-newsletters, posting in social media, providing education and support for staff, and partnering with the accounting industry.
If you are a bank, large corporate or organization that works with small businesses, then send an email to firstname.lastname@example.org or enter your email below to receive our ‘Six steps to generating small business revenue matrix’ to help build a small business lead generation pathway.