Writing for an online audience

Writing for an online audience

You’ll likely appreciate that online marketing is increasingly important for engaging with your small business customers, existing and potential, but drafting effective web copy can be an intimidating prospect. The good news is, you don’t need a background in marketing to master the basics of effective web writing. You just need to know a few guidelines that can make your copy more engaging to an online audience.

Knowing your target audience is the key to effective marketing. Do you understand your customer’s pain points? If you don’t, it will be very difficult to craft a message in a way that speaks directly to a buyer’s needs. So try to think like your small business customers when you’re creating online content.

Nothing beats a well-crafted headline for instantly capturing an audience’s attention. The trick is to aim for short and punchy, with a proposition your readers will find irresistible.

Finally, every web page needs to conclude with a clear call to action that tells your readers what to do next. It might be picking up the phone to call you for more information, signing up for a newsletter, or completing an online form.

Here are some more tips for writing for an online audience.

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Glen Senior
Glen Senior

CEO Glen Senior has been helping small businesses start and grow since 1989. Along the way, he has published 6 books on small business development and business planning, created training courses, built e-learning platforms, and developed Microsoft USA’s Small Business Plus program which was delivered into 9 countries.Since 2005 Glen has focused on the banking sector and has built up an extensive knowledge of how banks can engage with the small business segment. He has presented at a number of small business banking conferences and is sought out as an opinion leader in this space.