Workshops, demonstrations and events – great ways to grow a business

Workshops, demonstrations and events – great ways to grow a business

Think creatively about business growth

Most small business owners will be familiar with the tried-and-true methods for growing a business, and most of them focus on improving profits, increasing their customer base and finding new markets. But growing a business doesn’t necessarily rest with the bottom line.

When it comes to marketing a business, one of the most effective ways of doing it is to become an expert in the field. And a great way to achieve this is by running demonstrations, workshops and other events. Not only will it help to boost brand awareness, but it’s a great way for business owners to get to know their customers better, and vice versa.

For instance, if a business sells home improvement DIY tools, then running an event that demonstrates how to use them is great exposure. It’s a really effective way to showcase the business and what it sells, as well as gaining new customers and educating them.

Business owner and industry expert

When business owners become thought leaders and experts within their industry, the benefits for their business increase, including:

  • Generating new leads as well as retaining existing customers. The right events can strengthen connections with existing customers, which in turn will help gain new ones. It’s also a great way to build a customer database.
  • Increasing brand awareness and getting the message across. So if a business sells equestrian supplies, and they’re involved in a Pony Club event, it’s important to promote their brand at the event.
  • Boosting credibility through thought leadership, which helps customers to feel more confident about purchasing from them.
  • Educating their customers through demonstrations and workshops. Not only will customers be more likely to buy a business’s products if they’ve shown them how to use them, but they’re more likely to tell others about it.

When business owners are thinking about what kind of event to run, it’s important they’re clear about their goals and objectives. This will help them to focus on the kind of customers they want to invite to the event, and what they hope to get out of it.

People buy from businesses because they trust it and the people who run it. They’re often willing to pay more for products or services if they know they’re buying quality and experience, and there’s no better way to convey this message than running workshops, seminars, demonstrations and other events. It’s all about building customer relationships, which in turn ensures customer loyalty and business growth.

Here at TSBC, we can offer you great content around increasing sales, improving profits and the importance of customer relationships. Contact us on to find out how we can help you.


Glen Senior
Glen Senior

CEO Glen Senior has been helping small businesses start and grow since 1989. Along the way, he has published 6 books on small business development and business planning, created training courses, built e-learning platforms, and developed Microsoft USA’s Small Business Plus program which was delivered into 9 countries.Since 2005 Glen has focused on the banking sector and has built up an extensive knowledge of how banks can engage with the small business segment. He has presented at a number of small business banking conferences and is sought out as an opinion leader in this space.