Why you should be holding workshops, demonstrations and events

Why you should be holding workshops, demonstrations and events

Building customer relationships is one of the most critical factors in banking. Without those relationships, a bank can’t build the kind of trust that small business owners are looking for. Holding regular events such as workshops and seminars is not only a great way to market the bank’s business, but also to provide your small business customers with resources, knowledge, and a way of building a better relationship.

For instance, if you’re about to unveil a new financial package aimed specifically at small business owners, it’s a good idea to offer demonstrations about exactly how the package will work and how it’s intended to benefit your small business customers.

Become an industry expert

When banks become thought leaders and experts within their industry, the benefits for their business increases, including:

  • Generating new leads as well as retaining existing customers. The right events can strengthen connections with existing customers, which in turn will help gain new ones. It’s also a great way to build a customer database.
  • Increasing brand awareness and getting the message across. A great way to do this is to sponsor community events.
  • Boosting credibility through thought leadership, which helps customers to feel more confident about using their services.
  • Educating their customers through demonstrations and workshops. Not only will customers be more likely to use a bank’s products if they’ve been shown how to use them, but they’re more likely to tell others about it.

When you’re thinking about what kind of event to run, it’s important you’re clear about your goals and objectives. This will help you to focus on the kind of customers you want to invite to the event, and what you hope to get out of it.

People go to a particular bank because they trust it and the people who run it. They’re often willing to pay more for products or services if they know they’re getting quality and experience, and there’s no better way to convey this message than running workshops, seminars, demonstrations and other events. It’s all about building customer relationships, which in turn ensures customer loyalty and business growth.

Here at TSBC, we can offer you great content around improving  customer relationships. Get in touch with us so we can help boost your online content.


Glen Senior
Glen Senior

CEO Glen Senior has been helping small businesses start and grow since 1989. Along the way, he has published 6 books on small business development and business planning, created training courses, built e-learning platforms, and developed Microsoft USA’s Small Business Plus program which was delivered into 9 countries.Since 2005 Glen has focused on the banking sector and has built up an extensive knowledge of how banks can engage with the small business segment. He has presented at a number of small business banking conferences and is sought out as an opinion leader in this space.