A Small Business Resource Center is an area that holds all your small business content in one place.
You choose which content topics (start-up, managing, growing, succession etc) you feel are best for your customers (we can help recommend depending on who you are targeting) and then together we decide on the best type of content (articles, templates, blogs, video, infographics, checklists, calculators and tools).
There are two ways to deploy a resource center:
ONE. EMBED INSIDE YOUR WEBSITE
Your IT/web development team sets up an area inside your website to house the content. This is ideal when:
- You want to keep content inside your bank site for SEO
- Your web team has the resource to build new content pages
Examples
TWO. SET UP A MICROSITE
In this case we (or your agency) creates a microsite separate from your website, though branded to be similar. This is ideal when:
- You want to get content to your customers fast
- You want to be able to refresh and update content regularly
Examples
Free ‘Six steps to generating small business revenue matrix’
to help build a small business lead generation pathway.