The importance of mobile content

The importance of mobile content

There’s a war going on – and the frontline is content. The ever-increasing competition on the Internet is forcing businesses to provide original, worthwhile content that’s available at the push of a button. It’s content that needs to be optimized for mobile devices.

Having the right pieces of small business content, delivered through the right channels, at the right times, and geared towards mobile devices can help create fantastic customer experiences. It’s vitally important to optimize your content so you can gain opportunities that engage with your customers, as well as generating and converting leads.

It was only a few years ago that mobile apps became a hot topic for companies because any business without one realized they needed one. However, many of those mobile apps didn’t really have a core function – they needed to be optimized.

Banks have begun to get the hang of just how useful a mobile app offering online banking can be. Ask yourself: what are the main features you know your customers want? How easy can you make the app to use with minimal steps? Based on your customers’ locations, what are they doing and what are their intentions? Can you push an appropriate notification their way at the right time?

10 ways to optimize your content for mobile reading

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Glen Senior
Glen Senior

CEO Glen Senior has been helping small businesses start and grow since 1989. Along the way, he has published 6 books on small business development and business planning, created training courses, built e-learning platforms, and developed Microsoft USA’s Small Business Plus program which was delivered into 9 countries.Since 2005 Glen has focused on the banking sector and has built up an extensive knowledge of how banks can engage with the small business segment. He has presented at a number of small business banking conferences and is sought out as an opinion leader in this space.