The importance of an online presence

The importance of an online presence

As we say so often, everyone’s online these days. They expect to be able to find a business or a bank by using Google – and using it on their smartphone.

That’s why it’s so important for a bank, even one in a small town whose customers are families who go back generations, to move with the times and make sure that their website isn’t just an online brochure.

You’d be surprised how many U.S. banks’ websites are just that… and look as if they’ve been designed by a kid in high school just learning about website design.

It’s important for banks to have up-to-date, comprehensive websites that are easy to use, offer mobile options and apps, and clearly lay out the bank’s products and services.

The same goes for small businesses, and it’s something your small business advisors should discuss with their small business customers. Not having a decent online presence, with complementary social media, simply means that potential customers won’t be able to find them. And if they can’t find them, they can’t become loyal customers.

The below article looks at the importance of an online presence in more detail.

Read the full article at: www.internetbusinessideas-viralmarketing.com

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Glen Senior
Glen Senior

CEO Glen Senior has been helping small businesses start and grow since 1989. Along the way, he has published 6 books on small business development and business planning, created training courses, built e-learning platforms, and developed Microsoft USA’s Small Business Plus program which was delivered into 9 countries.Since 2005 Glen has focused on the banking sector and has built up an extensive knowledge of how banks can engage with the small business segment. He has presented at a number of small business banking conferences and is sought out as an opinion leader in this space.