The difference between a happy customer and a fan

The difference between a happy customer and a fan

Fans are happy customers who’ve become a free spokesperson for your brand. It’s no big secret – word of mouth is one of the most effective ways to promote your brand and sell your product or service. The best way to do this is to turn your customers into fans, so that they start spreading the word.

If a bank has customers they’ve delighted – whether it’s approving that home loan or that their business advisors have given great advice – then case studies are fantastic way to highlight that success. If a customer’s become a fan, give them a way to make noise about it.

While it’s important to focus on brand awareness, you can use content marketing to strengthen customer loyalty and turn them into fans. Think about a brand that you’re a big fan of. What is it they’re doing that keeps you engaged with them? The YouTube Brand Channel Leaderboard rates GoPro as one of the highest-performing brands. They’ve achieved this by providing a space for customers to experience great videos as well as highlighting their products at the same time.

Turning customers into fans can also mean turning them into content contributors. In return for exclusive access to your product or service – and other loyalty bonuses – fans can take their engagement with you a step further by sharing their brand ambassador “status” with their friends, family and colleagues on social media channels.

How to turn customers into fans

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Glen Senior
Glen Senior

CEO Glen Senior has been helping small businesses start and grow since 1989. Along the way, he has published 6 books on small business development and business planning, created training courses, built e-learning platforms, and developed Microsoft USA’s Small Business Plus program which was delivered into 9 countries.Since 2005 Glen has focused on the banking sector and has built up an extensive knowledge of how banks can engage with the small business segment. He has presented at a number of small business banking conferences and is sought out as an opinion leader in this space.