Successful long-term content marketing

Successful long-term content marketing

Is your bank taking a long-term approach to its content marketing strategy? If it’s putting in the time and effort to build a sustainably successful content marketing plan, the rankings, traffic and conversion rewards can be well worth it.

Publish your small business content often. By doing so, you’ll give Google more pages to index, helping to boost your business’s search engine results. Posting content more frequently is a viable long-term strategy for making your content marketing more successful.

Creating content that will maintain its value long after its publishing date is one the key ways to build a successful content marketing strategy. Shape your content to topics that small business owners are continually interested in.

After you establish which topics are of more interest to your customer base, aim to publish longer in-depth content on these subjects. This way, you’ll be providing value to new readers as well as your existing customers.

Why you need long-term content strategy

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Glen Senior
Glen Senior

CEO Glen Senior has been helping small businesses start and grow since 1989. Along the way, he has published 6 books on small business development and business planning, created training courses, built e-learning platforms, and developed Microsoft USA’s Small Business Plus program which was delivered into 9 countries.Since 2005 Glen has focused on the banking sector and has built up an extensive knowledge of how banks can engage with the small business segment. He has presented at a number of small business banking conferences and is sought out as an opinion leader in this space.