Small Business Insights


Content marketing – what not to do

Content marketing – what not to do

When it comes to content marketing, you can get so involved in the tone and voice of your own website and social media that you might be encountering pitfalls without even realizing it....

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Make the most of case studies

Make the most of case studies

Case studies are an excellent way for a bank to not only give a shout-out to its successful small business customers, but also to boost their own brand awareness and small business banking packages....

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Make the most of CTAs

Make the most of CTAs

Calls To Action (CTAs) are links on your website or social media profile. They can be anything - a button, a video link, a calendar item - anything that gets your customers clicking on it to take them to whatever it is you're trying to promote....

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How to get more followers on Facebook

How to get more followers on Facebook

You should be making use of Facebook for Business, as a way to not only promote the bank's brand and image, but to forge and maintain relationships with their small business customers....

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Making the most of mobile

Making the most of mobile

People are relying on their smartphones for increasing tasks these days, and technology is jumping ahead in leaps and bounds, with new apps being developed all the time....

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