Small Business Insights



The fine art of the CTA

What’s a CTA? It stands for Call To Action. And you’d be surprised how many people don’t understand what it actually does, which is a shame because they’re missing out...

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Creating the ideal banking experience for small business customers

Running a small business these days is a 24/7 job. Business owners are living and breathing their business, and continually thinking of new ways to expand and grow. They’re forming and maintaining relationships with all kinds of key stakeholders – customers, suppliers, their competition… and most importantly, their bank....

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