Social media's a useful, effective and (mostly) free marketing tool that all businesses and banks should be making the most of. It's a great way to connect with customers and engage with them on a personal level.
These days there’s a variety of social media options available online, and they are, for the most part, free. Which means you have at your disposal a cost-free resource that can help market your bank and drive traffic to your website.
Here’s the thing about content marketing – you can’t ever rest on your laurels. There’s no big secret to success – your content needs to be fresh and dynamic, or your audience simply gets bored and doesn’t return.
Last year, Barclays bank in the UK launched their new lending app, demonstrating the growing role of technology in banking. Now, Tide, a mobile-first banking app for small businesses, has launched in the UK. It enables users to set up a fully functioning business account in a matter of minutes using their passport or driving licence.
There'll always be time when you struggle to come up with new content for the small business section of your website. You know it's important to keep your content ticking over but, well, right now the creative well's run dry.