Small Business Insights


Content marketing – what not to do

Content marketing – what not to do

When it comes to content marketing, you can get so involved in the tone and voice of your own website and social media that you might be encountering pitfalls without even realizing it....

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Make the most of case studies

Make the most of case studies

Case studies are an excellent way for a bank to not only give a shout-out to its successful small business customers, but also to boost their own brand awareness and small business banking packages....

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Make the most of CTAs

Make the most of CTAs

Calls To Action (CTAs) are links on your website or social media profile. They can be anything - a button, a video link, a calendar item - anything that gets your customers clicking on it to take them to whatever it is you're trying to promote....

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Great advice for small business customers

Great advice for small business customers

Small business owners should identify their best source of mentors, advisors and guidance. That way they’ll always know where to turn when they have questions or when they’re being challenged....

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How small business owners can avoid payment fraud

How small business owners can avoid payment fraud

Payment fraud can be difficult to detect – most business owners want to assume payments for their goods or services are legitimate. Because there are a number of ways to commit payment fraud, it’s vital that business owners are aware of them....

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