Optimize your case studies

Optimize your case studies

When it comes to small business, there’s nothing that small business owners like more than reading success stories about other small business owners. That’s why case studies are always so popular, and why they should be a core feature of the small business section of your bank’s website. We’ve got a few tips to help you optimize your case studies so you can really get the most out of them.

  • Interview a real person and use their quotes. Your small business customers want to hear how the subject made a success of themselves, so use their actual words. Include video if you can.
  • Clean up those quotes. The interviewee is not going to mind if you make them sound better than they actually did. Make sure the quotes you use are in keeping with the tone of the piece and are making their point as effectively as possible.
  • Really talk up the challenge the subject faced. The more they had to overcome, the more likely you are to hook your readers in.

We’re case study experts at TSBC. Contact us to find out how we can help you create great case study content for the small business section of your bank’s website.

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Glen Senior
Glen Senior

CEO Glen Senior has been helping small businesses start and grow since 1989. Along the way, he has published 6 books on small business development and business planning, created training courses, built e-learning platforms, and developed Microsoft USA’s Small Business Plus program which was delivered into 9 countries. Since 2005 Glen has focused on the banking sector and has built up an extensive knowledge of how banks can engage with the small business segment. He has presented at a number of small business banking conferences and is sought out as an opinion leader in this space.