Lead Generators




96% of people who visit a bank website site are not ready to engage.

KISSmetrics -

As new and existing customers come to your website, there is an opportunity to provide added value and connect. Don’t let anyone leave your site without at least one attempt to make contact.

Let us help you generate qualified small business leads by;

  • Designing high value pieces of content that small businesses will want and value
  • Providing engagement tools that collect leads you can set and forget
  • Assisting with the sales process to ensure leads are contacted by you (not us)
  • Encouraging online banking customers to engage
  • Setting up lead nurture campaigns to build a relationship over time
  • Outlining best practice examples and what we know works

63% of people requesting information will not purchase for at least three months. 20% will take more than 12 months to buy.

Marketing Donut -

HERO Guides and Whitepapers

Step 1. We/you set up a sign-up form on your website for customers to register.

Step 2. Customers download the HERO piece of content, branded and customized for your bank.

Step 3. We add your calls to action, product reference, contact details, offers, inside the content.

We will create a piece of content that appeals to your targets and promotes you as the small business thought/opinion leader.

Sample HERO guide topics;

  • Planning for success
  • Starting a business
  • Five ways to increase profit
  • Double sales in 90 days
  • How to buy a franchise
  • Survival Toolkit
  • Building stronger tourism business
  • Essential employer guide

7 Step e-courses

Step 1. We/you set up a sign-up form on your website for customers to register.

Step 2. An email containing the course is sent to the customer, one per week over seven weeks.

Step 3. Calls to action, contact details, offers, all go back to your sales contact process to follow-up.

We create all the course content, templates and curriculum.

Sample course topics;

  • A great business plan
  • Starting a business
  • Increase cash flow and profit
  • Raising capital
  • Growing and expanding
  • An export plan
  • Your marketing plan

E-newsletters

Step 1. We/you set up a sign-up form on your website for customers to register.

Step 2. An email product is selected (either your existing provider, or we can use Campaign Monitor).

Step 3. We create an editorial calendar for 12 months with themes, content and messages.

Step 4. Calls to action, contact details, offers, all go back to your sales contact process to follow-up.


Lead generator examples;



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Free Small Business Digital Banking Roadmap

A step by step guide to help you target and engage new and existing small business owners.