How to impress your small business customers

How to impress your small business customers

If you’re taking a long hard look at the small business section of your bank, and what it can do to improve its services to existing customers while luring in new ones, the first place to look is at the bank’s website.

It’s not just enough to have a small business section of the website that lists your products and services. To really build good relationships with your small business customers, you need to offer them valuable resources that will help grow and manage their business. Some examples include a business plan guide and template, cash flow forecast calculators, a break-even analysis template, and a SWOT analysis template and guide. These are just a few of the many valuable resources you can offer your small business customers to really demonstrate that you’re a fully engaged partner in their business success.

Everyone’s online these days, whether on a computer, a tablet or a smartphone. Everyone does their research online, and small business owners often look to their bank for so much more than financial advice and lending solutions. So this is where the bank can really take the lead and impress its customers, existing and potential.

Share

Glen Senior
Glen Senior

CEO Glen Senior has been helping small businesses start and grow since 1989. Along the way, he has published 6 books on small business development and business planning, created training courses, built e-learning platforms, and developed Microsoft USA’s Small Business Plus program which was delivered into 9 countries.Since 2005 Glen has focused on the banking sector and has built up an extensive knowledge of how banks can engage with the small business segment. He has presented at a number of small business banking conferences and is sought out as an opinion leader in this space.