How humor can spice up dry content

How humor can spice up dry content

Content that makes people laugh is almost always unforgettable. Not only that, but if people like a bit of comedy while reading marketing content, they’re more likely to pass it on to someone else. So never underestimate the power of the – pun intended – LOL. It’ll make your content stick in people’s heads and remember your brand more favourably.

While you’ll always strive to make sure your content isn’t dry and hard to read, you’re inevitably going to have to tackle boring topics at some point.

To prevent your audience from glazing over and then clicking off after the first couple of sentences, see if you can make it funny – you’ll get the message across and people are going to appreciate that you were able to turn a somewhat tedious topic into a laugh-fest.

What kind of feedback are you getting? Have you noticed that you’re getting more attention in social media and link-backs since you started aiming for the laughs? If you’re getting more comments on your content and those comments are favourable, then you’re on the right track.

How to use humor in content marketing

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Glen Senior
Glen Senior

CEO Glen Senior has been helping small businesses start and grow since 1989. Along the way, he has published 6 books on small business development and business planning, created training courses, built e-learning platforms, and developed Microsoft USA’s Small Business Plus program which was delivered into 9 countries.Since 2005 Glen has focused on the banking sector and has built up an extensive knowledge of how banks can engage with the small business segment. He has presented at a number of small business banking conferences and is sought out as an opinion leader in this space.