Gain more customers through content marketing

Gain more customers through content marketing

Content remains king – at least for getting potential customers to your website and interested in something your financial products and services. It’s important to always have an end goal for what each piece of content you create is trying to achieve. For most pieces, you’ll want them to ultimately lead to new customers.

To generate content that aligns with your bank’s objectives and what your customers want, you’ll need to find out what content types appeal to your target market. Each item of content you develop should lead to a product or service, eventually resulting in new customers.

Engaging content can draw direct purchase decisions and generate high conversion rates.  The challenge is to create interesting and entertaining content that’s actually valuable to consumers. And it needs to be easy to find. There’s no point creating great content if no one sees it. After all, there’s no return on investment in content that your target market isn’t reading.

By making your content as accessible as you can and building a reputation for worthwhile content, you’ll start to develop a standing of being a thought leader for your small business customers.

Here’s the Social Media Examiner’s article on how to attract more customers with content marketing.

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Glen Senior
Glen Senior

CEO Glen Senior has been helping small businesses start and grow since 1989. Along the way, he has published 6 books on small business development and business planning, created training courses, built e-learning platforms, and developed Microsoft USA’s Small Business Plus program which was delivered into 9 countries.Since 2005 Glen has focused on the banking sector and has built up an extensive knowledge of how banks can engage with the small business segment. He has presented at a number of small business banking conferences and is sought out as an opinion leader in this space.