Encourage small business customers to become thought leaders

Encourage small business customers to become thought leaders

One of the most effective ways for small business owners to grow their business is by boosting brand awareness and credibility. And a tried-and-true method for that is to become a thought leader – someone who’s considered the ‘go-to’ authority in their area. Becoming a thought leader will not only attract more potential customers to their business, but they can also turn their new business ideas into a reality.

If a small business owner is viewed as an expert in their field, not only can they grow their customer base, but they’re also going to boost their credibility in the eyes of their peers and competition. Their business can be seen as one that has unique and innovative ideas within their industry, which really helps to differentiate their brand.

The next time you’re chatting with a business owner about how things are going, turn the discussion around to what makes them unique and what they’re expert as. It’s a great starting point for what they can do to become thought leaders in their industry.

Here are 6 ways small business owners can become thought leaders in their industry.

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Glen Senior
Glen Senior

CEO Glen Senior has been helping small businesses start and grow since 1989. Along the way, he has published 6 books on small business development and business planning, created training courses, built e-learning platforms, and developed Microsoft USA’s Small Business Plus program which was delivered into 9 countries.Since 2005 Glen has focused on the banking sector and has built up an extensive knowledge of how banks can engage with the small business segment. He has presented at a number of small business banking conferences and is sought out as an opinion leader in this space.