Creating the ideal customer experience

Creating the ideal customer experience

Running a small business these days is a 24/7 job. Business owners are living and breathing their business, and continually thinking of new ways to expand and grow. They’re forming and maintaining relationships with all kinds of key stakeholders – customers, suppliers, their competition… and most importantly, their bank.

The relationship a small business has with their bank can make all the difference not just to their overall success, but to their day-to-day lives. If that relationship is a good one, stress levels can be reduced greatly – a major goal of all business owners.

Small businesses are always on the lookout for no fuss, efficient and up-to-date services. The more they can streamline their finances, the better.

Because their relationship with their bank is one of the most important to a business owner, it can be the most stressful. Think about ways to reduce that stress, so that you’re viewed as a welcome support mechanism rather than someone to avoid. Make sure your customers know you’re there to help, not shut them down.

And as much as possible, keep your relationship with them as informal as you can – it’ll make it that much easier when they really need to lay their cards on the table.

Talk to us about how we can help you create the ideal experience for your small business customers.

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Glen Senior
Glen Senior

CEO Glen Senior has been helping small businesses start and grow since 1989. Along the way, he has published 6 books on small business development and business planning, created training courses, built e-learning platforms, and developed Microsoft USA’s Small Business Plus program which was delivered into 9 countries.Since 2005 Glen has focused on the banking sector and has built up an extensive knowledge of how banks can engage with the small business segment. He has presented at a number of small business banking conferences and is sought out as an opinion leader in this space.