Since we altered our lead capture strategy and added TSBC content to our site, small business section visits are up 189% and lead form submissions are up 228%.
And we won the 2015 J.D. Power Small Business Banking Award in the Northeast.
Daryle Seidman, TD Bank, USA
Our Small Business Resource Center allows us to place all our calculators, videos, articles and interactive tools in one place for our small business customers, to help them start, grow and plan effectively.
June Bonge, Commerce Bank, USA
Since adding the Sage Survival Guide to our site as a lead magnet to attract new customers , we’ve had 60x more registrations than we usually receive.
Neal Cranna, Sage, Canada
We found the option to embed TSBC content, like the online training, directly into our website brilliant. This allows us to present TSBC’s rich, interactive tools under our own brand to create a seamless BNZ experience.
Callum Gillespie – BNZ, New Zealand
Over 5 months when the online training was available, our average e-newsletter open rate increased 47%. The TSBC e-learning action plans have been a very effective tool for us in terms of driving up traffic to our website.
Brigitte Reed – Microsoft, New Zealand
Content is an increasingly important element of our marketing campaign. As search becomes the default method to find out how to start a business, we need to be seen to be providing great small business information and support.
Stewart Taachi – Clydesdale Yorkshire Bank, UK
Providing financial literacy tools is important for us as a bank to reduce the failure rate and support more new business start-ups.
Astrud Burgess – ANZ, New Zealand
After sending out the small business e-newsletter we saw a 5x increase in customers signing up for our LinkedIn group, which have traditionally cost between $25 and $100 through online advertising. Content is much more cost effective.
Melissa Hendrikson, ANZ Bank, Australia.
A step by step guide to help you target and engage new and existing small business owners.