Be the cash flow experts for your small business customers

Be the cash flow experts for your small business customers

What’s a major concern for small business owners? Cash flow. Cash is the lifeblood of any business, making it one of the major stressors for most small business owners.

That’s why it’s so important for them to see their bank as the cash flow experts. Most business owners will, at some point, need some help managing and improving their cash flow. And if their bank is on hand to provide that assistance, so much the better – if problems can be resolved, it’s a win-win situation.

One of the first things to check is if people understand their cash cycles. If they don’t have a grip on the ebb and flow of cash in and out of their business, then Job #1 is to help them understand how their cash flow cycle works. In fact, you might be surprised at how much someone’s cash flow improves just by helping them get to grips with it.

If they’ve never performed a cash-flow forecast before, sit them down and help them with their first attempt. If you’ve got relevant tools and calculators on your website that can facilitate a forecast, point them in that direction.

Help them to understand that a being able to forecast cash flow accurately is one of the most effective ways to manage their cash flow, and is an essential business skill.

At TSBC, we’ve got lots of content and tools around cash flow that can help your small business customers get to grips with theirs. Contact us to find out more.

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Glen Senior
Glen Senior

CEO Glen Senior has been helping small businesses start and grow since 1989. Along the way, he has published 6 books on small business development and business planning, created training courses, built e-learning platforms, and developed Microsoft USA’s Small Business Plus program which was delivered into 9 countries. Since 2005 Glen has focused on the banking sector and has built up an extensive knowledge of how banks can engage with the small business segment. He has presented at a number of small business banking conferences and is sought out as an opinion leader in this space.