Automating your small business content

Automating your small business content

One of the biggest trends in content marketing is automation. Automation involves being able to program your marketing strategies using powerful mobile apps and web services. By accessing the right automation tools for your bank, you’ll be able to spread your small business content across multiple platforms as and when you need to.  There are a wide variety of available tools that can enhance your digital presence – enabling success by leveraging social media, email and web services.

An effective marketing automation package will give your bank options to motivate consumers, nurture leads, and gain more customers. You can set up a schedule of when and where certain content will be posted to your website, blog, social media platforms, and potential customers’ email accounts.

Most of all, you’ll have more timely and relevant communication, by aiming to get the right messages and purchase triggers to your potential customers at the right times.

Here’s a great article about popular automation tools for social media.

 

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Glen Senior
Glen Senior

CEO Glen Senior has been helping small businesses start and grow since 1989. Along the way, he has published 6 books on small business development and business planning, created training courses, built e-learning platforms, and developed Microsoft USA’s Small Business Plus program which was delivered into 9 countries.Since 2005 Glen has focused on the banking sector and has built up an extensive knowledge of how banks can engage with the small business segment. He has presented at a number of small business banking conferences and is sought out as an opinion leader in this space.